Video traffic might be on your mind. Regular people spend a lot of time online. Social media might be one of the locations that they visit regularly. Are you putting up videos online trying to generate more traffic? If you are still sitting on the sidelines, you could be missing out on the chance to tap into the online stream of social media video traffic.
Are you creating the tiktok and youtube channels? Are you making the videos and posting them online? If you are not involved in the content creation, you could be missing the boat. Some people might choose to take different routes to get into the traffic. They might not want to appear on camera, but they still want to plug into the traffic generated online.